Powerful Product Photography
While the COVID-19 restrictions have had a negative impact on many sectors of the economy, eCommerce is booming, with US online retailers showing revenue growth year-over-year of 68% as of mid-April. The number of orders fulfilled by Canadian- and U.S.-based eCommerce retailers grew by 129% in the same time period, with organizations increasing online conversion rates by 8.8%, numbers usually only seen online during Cyber Monday.
The eCommerce landscape will continue to be a hot-bed of activity for the foreseeable future, as COVID-19 restrictions fluctuate and continue to drive traffic to eCommerce platforms. Therefore, it’s vital for your products and services to stand out of the crowd on whatever platform you’ve chosen. We’re going to break down some of our best practices for product photography and how professional-grade eCommerce photography maximizes conversions and return on investment.
Professional Ecommerce Photography
With the rising popularity of online shopping, eCommerce platforms have expanded their offerings to encompass almost any category of product a person might need. Visit any major eCommerce platform, and you’ll be able to scroll through an endless stream of products, but if you pay careful attention, you’ll be able to discern the retailers who have put effort into the proper presentation of their goods from those who have not. Much of this has to do with using the right framing of the products, lighting, brand portrayal, as well as using professional grade equipment.
What Should I Be Looking For In A Product Photographer?
One of the main challenges of generating images for eCommerce is that you want a high enough resolution and quality to allow the visuals to truly shine through, without weighing down the website’s loading speed. With a target loading speed of less than 3 seconds, most platforms have fairly specific image size guidelines and guidance in place. For example, Shopify suggests images remain below 70kb in size, while Amazon provides detailed guidance for resolution and how to properly compose the primary image used to showcase your product. In all cases, though, the higher quality your images are, the more click-through and conversions your listing will generate. Make sure you find a product photographer that will capture your brand and products in clickable visuals. Be sure they know the platform you're using the photos on and that they provide final images in qualities that your eCommerce platform can handle.
Increase Conversion Rates and Avoid Costly Mistakes
Most platforms will allow you to use multiple images of the product in addition to the image on the category pages or search results pages. Once the listing has been opened, research shows that multiple images will double conversion rates. Diversifying the types of photos within the listing will enhance the impact of using multiple images as well. Using closeup shots of the product or shooting the product in every-day use will also increase engagement with your postings. Your goal is to depict your product with 3 to 5 different views in order to showcase the product from as many angles as possible in order to meet shoppers’ expectations.
Work With Us
Professional product photography can elevate your eCommerce listings to the next level and differentiate your product from other organizations. At Remedy, our goal is to provide our clients with world-class photography and video services to help them maximize the ROI on their eCommerce listings. Learn more about improving your profits and driving conversions by reaching out today.