Will adding video content to your website help your Google SEO?

Considered one of the great mysteries of the marketing industry, professionals have been debating exactly how their efforts to optimize and position marketing materials and websites impact Google’s Search Engine algorithms in determining search result rankings. The industry has settled upon several metrics that they feel indicate that efforts to optimize a website’s content have been successful. 

Video Wins

When measured against these metrics, few types of content outperform the competition as well as video marketing content. On its own, videos about the brands they support are preferred by more than 50% of consumers to other types of content. When combined with other powerful forms of written content, the impact on your website’s performance relative to search engines can be immense. In marketing, though, we enjoy statistics and facts, so let’s give some weight to the claim that video is one of the most influential types of content you can deploy as a part of your overall marketing strategy.

Video Helps Break Up Walls of Text

We know that Google’s algorithms are focused on discerning how informative and relevant the content on a page is relative to a specific search. While the content of a blog or landing page does matter, the web crawlers that feed results back to Google also pay attention to pages with diverse types of content and boost pages with properly formatted visual content such as pictures and video. 

When embedded into a web page, you should include alt-text and video descriptions in the metadata as well as video transcripts to increase the strength of the content. The data on how video impacts search engine results in placement date back as far as 2014, and have surely increased in the intervening years, but even that far back, data showed pages with videos received 157% more organic traffic from search engines.

Video Generates More Traffic 

Search engines pay attention to the flow of traffic towards your webpages as well as how users are reaching those pages when assigning value to pages in a search. You can boost this traffic flow, and subsequently your SEO performance through the strategic use of video content across social media and other platforms. Video is utilized on Facebook by roughly 70% of advertisers, and the impact of social media video on conversions is unquestionable with 93% of brands claiming they sourced a new customer through video content.

That level of conversion comes from the fact that video content on your landing pages keeps visitors on the page and within the marketing infrastructure of your sales funnel longer, which is another metric that shows search engines the effectiveness of your SEO efforts. Video is verifiably more engaging than written content and reduces the bounce rate of visitors.    

Video Content Drives High-Quality Backlinks

Links to your website from other websites is a driving SEO factor that proves to Google the quality and impacts your content has on others. Video content is more likely to be linked back to, shared, and utilized as source material on other pages than standards written content or even infographics. This sort of backlinking ranks higher and influences Google more effectively than those that seem obviously solicited or don’t like back to video content.  

Will adding video content to your website help Google SEO? Answer: 100% YES. 

The thing about SEO strength on your website is that over time, the more traffic you get the more the flow of traffic becomes self-sustaining as you feed your website quality content and videos for visitors to read and view. This is why so many marketing experts, including our team here at REMEDY, have embraced video and placed it at the center of the marketing strategies we assist in crafting with our clients. To improve and drive your bottom line, and learn more about how video can improve your SEO performance, check out our work and let us know how we can partner with your brand.