Why should you be creating content specifically for social media?
As people continue to spend more time on social media, with 90% of viewers watching on their phones, marketers have come to understand very quickly how powerful the combination of social media and video content could become for the growth of brand awareness, trust, lead generation, and sales.
Be Where Your Customers Are
Social media can be a tricky landscape for businesses to navigate and requires a marketing strategy that targets the social media platforms most often used by your customers. Identifying the right targets for your marketing efforts allows you to launch a centralized, well-organized marketing campaign across multiple social media platforms built around extremely well-designed and targeted video and photo content.
Each social media platform requires a different approach and video content of a different length and focus. Ranging from around 2 minutes on YouTube to 1 minute on Facebook, expect to create content around 30-45 seconds for other platforms. The format is important to take into consideration as platforms such as TikTok and Instagram allow full-screen vertical formats while other platforms are more geared towards smaller squared-off presentations. Regardless of the length or presentation format, pair your content to the goal you’re trying to accomplish with the advertising material and gear your call-to-action towards supporting that goal.
Video Marketing Stats
The marketing industry has been tracking the growing popular use of video as a marketing tool since 2016, when 61% of businesses leveraged video content in their marketing arsenal. In 2021, 86% of businesses now count video amongst their go-to tools. At that same time, it’s obvious consumers have changed how they view video content as drivers of their purchasing behavior. From 2015 through to 2021, the percentage of businesses that pointed to video content as creating positive ROI rose from 33% to 87% of marketing companies.
91% of marketers claim the video is now even more influential over consumer behavior than last year. And more and more businesses are paying attention to this trend, with 69% of businesses who hadn’t used video as part of their marketing strategy before 2020 told researchers they intended to incorporate video content into their overall marketing approach. This is in line with Cisco’s projections that upwards of 80% of all web traffic will include some form of video by the end of 2021.
Let REMEDY Help You Leverage Video Content
Shooting commercials for use across the Internet is a completely different strategy from that required by most social media platforms, and REMEDY wants to help your brand create targeted and impactful content that can be short and snappy as well as engaging, regardless of the platforms you intend to leverage as part of your marketing strategy.
Need help not only creating videos but also establishing an overall marketing strategy those videos will support? Our digital marketing agency is a one-stop solution to your marketing needs. Learn more about our services and how we can help you navigate the social media landscape successfully in 2021.